•Strategy & Planning: Develop annual, quarterly, and key promotional campaigns (e.g., 618, Double 11) strategies, sales targets, and budget plans. •TP Management & Collaboration: Serve as the primary point of contact and manager for the TP
•Market & Product Selection: Conduct in-depth analysis of Chinese consumer market trends, competitive landscape, and consumer insights. Lead the development of quarterly/annual product selection and launch plans aligned with brand positioning and market demand. •Business Feasibility
•Content Strategy & Planning: Develop the brand’s overall content strategy in China, planning cross-platform content matrices (off-platform: Xiaohongshu, Douyin; in-platform: Taobo) and communication calendars. •Core Content Creation & Empowerment: Lead core creative concepts and content ideation
ONVO乐道-创意专家（Art Based） 上海 社招 全职 用户与服务 - 市场与传播 本科及以上 10 年以上 职位描述 1、承接创意Brief，提供整合营销创意解决方案与执行手法，通过创意、设计与执行手法，增强产品品牌在市场上的印象。2、在创意、拍摄、执行上对业务团队有专业输入和input，与文案和项目经理一起协同推动创意工作流，并确保落地与执行。为上市创意需求物料设计与内容的质量与按期交付。3、满足品牌与产品营销需求与目的，输出符合品牌形象与通调的创意风格，Campaign Art Direction & Creative Execution Agency OutputProduction 质量把控 （Video / shooting / CG / Design/ Digital） 职位要求 1、艺术类设计/广告创意专业毕业，10-15年以上4A广告营销Art Based创意经验，2、5年以上服务车以及3c产品，有独立完成创意与执行的创意落地经验。3、对于车这个品类有很好的基本认知，对于营销创意又个人独到的见解和方式。4、具备线上线下综合的创意业务经验，能理解营销需求和创意目标，可以独立完整创意内容的梳理和汇报。5、学习能力、适应能力强，有美术功底扎实，有感染力和表达能力，对创意执行有很好的执行经验，对视觉与执行有很高的艺术要求。6、对行业和专业有热情，保持好奇心和优秀的创造力，有很好的团队合作精神且有领导能力，有集体荣誉感，具备目标使命感，有自驱力，行动力强。7、在把控质量的前提下，有良好的时间管理能力，性格开朗，积极灵巧、身心健康，情绪稳定，抗压能力强。 投递...
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