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Social Media Operation Specialist 新媒体运营 Hangzhou Experienced Full-time Responsibilities 1. Brand Voice Enhancement: Improve weak brand tonality and low recognition across domestic and overseas platforms including Instagram, Facebook, YouTube, X, TikTok, Pinterest, Douyin, Bilibili and WeChat Channels,
Role Overview Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompanys (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and
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