Job Description #R401277 职位描述： 在指定的区域内积极开展公司产品的介绍和推广，与医疗机构建立并维持良好的合作交流关系，确保公司下达的各项推广目标的达成，同时确保公司产品的市场占有率和增长率。 工作职责： 区域目标 在指定的区域内, 达到指定产品的目标业绩，市场占有率和增长率,并有效地利用资源和控制费用 按照公司规定的医疗机构覆盖和拜访频率，制定相应医疗机构的拜访计划并实施 运用适当的推广技巧和有效地利用产品资料,向医疗机构提供医疗咨讯并介绍产品(包括处理问题)，使其了解并接受产品之特性和利益 保持高水准的专业拜访，不断提高医疗机构的满意度,并建立长久良好的合作交流关系 挖掘现有市场潜力，并不断开发潜在市场，确保公司产品市场占有率的增长 执行公司市场开发策略和计划，完成新产品的进药计划 根据公司的推广策略组织有特色的学术活动推广产品 区域管理 通过区域目标管理，确立本辖区的目标和计划,达到预期的业绩目标、市场占有率和增长率，并尽可能地开发辖区内的潜在市场 建立和及时更新、反馈并保持一个详尽而准确的医疗机构资料,并利用这些资料来制定行动计划,安排拜访活动，有效及充分地利用时间 定期分析区域情况,确立有潜力的市场作为区域发展的重点 及时通知医疗机构的医务人员或药事人员有关服务，产品，价格，供货渠道、市场发展等方面的信息 跟踪、了解医疗机构库存，进货情况，确保合理的库存及防止断货情形的发生 确保医疗机构每月产品的消耗，防止产品过期退回 与市场和商务部配合，和负责医院内的专家保持良好的业务关系，以使招标和医保目录评审的成功 了解竞争产品及竞争对手的活动,收集竞争者的市场资讯,及时反映给上级主管,并提供相应意见 及时、准确地完成各项报表 有效、合理地使用公司的各项费用和资源 产品知识 掌握完整的,不断更新的产品知识，确保产品推广信息与公司市场部保持一致 通过不断学习,熟悉产品的有关资料并且熟练、灵活运用 充分学习和利用市场部提供的其他资料,以利于产品推广 阅读与产品有关的各类医学杂志,文章与报告 了解竞争对手同类产品的相关知识 职业操守 确保在产品推广和日常工作中, 严格遵守公司的各项SOP和财务制度，确保自己的行为符合公司的道德准则和原则 保持良好的专业形象,着装符合职业标准，言行举止符合公司要求
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