Who We Are: At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive
Job Description 岗位概述: 该岗位将负责公司云端协作平台在中国市场的整体营销策划工作,包括产品从 0 到 1 的市场进入(GTM)策略设计、落地执行与持续优化。通过系统化的市场分析、用户洞察、品牌传播与内容规划,提升目标用户群体对产品的认知度,扩大潜在用户覆盖,并推动产品在短期与长期的品牌理解与行业认知建设。 该岗位要求具备良好的市场敏感度、稳健的合规意识以及跨部门沟通协作能力,具备短期内大规模B2B产品推广经验。 主要职责: 一、市场进入(GTM)策略制定与管理 结合中国市场特点,制定云端协作平台的 GTM 策略,包括目标用户细分、价值主张梳理、推广路径规划等。 在合规前提下,明确产品传播重点与沟通方式,确保市场信息客观、准确、符合法律法规要求。 负责从0到1的市场切入方案,推动多渠道、多触点的市场验证与策略迭代。 二、营销策划与品牌建设 设计并执行年度与季度营销方案,包括内容营销、活动策划、行业合作、数字化传播等。 策划面向行业用户的传播内容,如白皮书、案例介绍、产品专题活动等,确保表达规范、事实准确。 推动品牌在行业中的长期认知建设,逐步提升产品在相关群体中的关注度与接受度。 三、潜在用户挖掘与市场洞察 基于市场研究、行业趋势及用户调研,识别潜在用户群体、典型应用场景与增长机会。 建立有效的线索获取机制,推动潜在用户触达的市场活动设计。 收集与分析市场反馈,为产品本地化策略与营销信息优化提供建议。 四、项目管理与跨团队协作 与产品、销售、客户成功、全球市场等团队保持紧密协作,确保营销策略与业务目标一致。 负责管理外部供应商与合作机构,包括行业媒体、代理商、活动伙伴等,确保项目执行合规高效。 制定并管理区域市场预算,确保资源使用透明、合理。 Qualifications 本科及以上学历,市场营销、传播、管理、工程类专业优先。 5年以上 B2B相关行业市场策划经验,有从 0 到 1 的产品推广经验者优先。有SaaS相关产品或大规模B2B产品推广经验者优先。
Entity: Customers & Products Job Family Group: Sales Group Job Description: Responsible for executing e-commerce strategies, plans and activities, partnering with EC KA in China to achieve business targets. Ensuring our brand owns highest market share,
Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department.
Req ID 88141 | Asia Pacific Co Ltd, China, ZF Asia Pacific Group Co., Ltd. About the Team We are looking for a new colleague in sales team at our location in Shanghai. What you can
JOB DESCRIPTION: Primary Job Function Ensure AN-sponsored clinical trials are being planned, conducted, recorded, and reported in accordance with the study protocol, AN Standard Operating Procedures (SOPs), Good Clinical Practices (GCPs), and applicable regulatory requirements. Main Responsibilities
When our values align, theres no limit to what we can achieve. At Parexel, we all share the same goal - to improve the worlds health. From clinical trials to regulatory, consulting, and market access, every
Job Description Purpose of Role This SPM/PM is responsible for the new product launch readiness, marketing program development and execution. This role will be led by the Marketing Director of China Marketing Team to analyze business
Manager, Contracts, China, office with flex ICON is a global healthcare intelligence and clinical research organisation united by a mission to bring new medicines and treatments to patients faster. As a values-driven organisation, integrity, collaboration, agility, and
At Maersk, we are embarking on an exciting and transformative journey that reshapes the global trade landscape. This pivotal moment in our companys history calls for individuals with exceptional talents who are ready to make a
Employment Status:Regular Time Type:Full time BUILDING A WORLD CLASS TEAM STARTS WITH YOU At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. Its been part of our
Employment Status:Regular Time Type:Full time BUILDING A WORLD CLASS TEAM STARTS WITH YOU At the heart of CSA Group is a vision: making the world a better, safer, more sustainable place. Its been part of our
Purpose & Overall Relevance for the Organization: This incumbent, reporting directly to the Director-Legal Counsel for Marketing, Supporting Functions and Supply Chain (QC and Labeling), will act as one of the key legal advisors in relation to
Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You lead new business opportunities in right store opportunities in white
Job Overview Secure and retain business through professional, consultative, proactive sales activities directed at decision-makers and decision influencers at existing and new clinical sponsors. Essential Functions • Actively prospect and leverage potential new business opportunities within specified
Main Duties/Responsibilities: Primarily lead the Dyson Tooling and Molding Operations and an overall Lead to deliver NPI and Sustaining Projects Tooling and Molding deliverables together with localization development for long term . 1. To provide tooling
The Marine team protects the critical infrastructure of world trade and advises how to minimize exposure to risk at each key stage. With talent drawn from across the shipping industry and hundreds of combined years of
Position Summary As the SOQ China Senior Manager, you will lead the Quality function for the China Pfizer Country Office (PCO), ensuring full compliance with global and local regulations, including GMP, GSP, DMAH (Domestic Marketing Authorization Holder) regulations,
About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas,
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are,