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At a high level, this role will be responsible for supporting the Strategy team & the SBD department as a project manager and analyst, supporting specific initiatives and providing business analysis for different kind of projects.
核心职责 Key Responsibilities 1. 社交媒体策略与执行 1. Social Media Strategy & Execution 制定并实施基于数据的社交媒体策略，针对处方药受众（患者/HCPs）覆盖多平台（如抖音、小红书、微博、微信、专业医疗论坛）。 主导KOL/KOC合作：识别、签约并管理与医疗领域影响者的合作，共同创作合规、教育性强且具有吸引力的内容。 监督内容/话题策划，确保符合医学、法律和合规（MLR）审核流程。 基于对各平台逻辑、算法、优缺点的理解，优化平台专属运营策略（如短视频 vs. 长图文）。 Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo,
