KEY ACCOUNTABILITIES 关键职责 Support to build and maintain positive relations with governmental organizations (NHC，NDCPA，NCDC，etc.), think tanks，academic institutions and associations to enhance Sanofi vaccine branding and advance public affairs agenda. 协助支持各产品线同事与政策制定部门（卫健委、疾控局、疾控中心等）、政策智库和学协会等建立并保持积极的关系，提升赛诺菲疫苗品牌影响力，推进公共事务策略。 Monitor and follow up on national
Key Responsibilities 1. Brand Development & Narrative Architecture Core Messaging Strategy: Define and evolve the long-term brand identity, value proposition, and core messaging architecture based on the product life cycle (PLC) and competitive landscape. Brand Asset
JOB ACTIVITIES: • Contribute to brand plan development as a core member of the franchise team 作为产品组团队核心成员贡献于品牌计划制定 • Design and execute marketing campaigns in collaboration with internal and external stakeholders 与内外部相关方合作共同完成市场活动策划和执行 • Identify business opportunity and