全球广告专员 深圳 社招 全职 互联网 / 电子 / 网游 职位描述 1. 做品牌与用户的精准连接者-操盘多渠道广告,在Meta、Google、Twitter、TT、Amazon2. 等平台上,用数据让品牌声量与转化同频增长。3. 广告执行:负责海外欧美地区、DTC及amazon市场的多个效果类广告投放的执行,Meta、Google、Twitter、TT、Amazon等全漏斗/全渠道投放;4. 广告优化:对广告关键数据进行实时监测和定期优化,定期分析广告投放效果,优化推广策略,提高广告效率;5. 新渠道探索:探索Google、Meta、Amazon、DSP、站外等渠道的新技术、新玩法。6. 媒介策略制定:根据各个区域、品牌所处生意阶段,制定媒介策略,助力达成媒介目标。 职位要求 1. 24-25届毕业生,本科及以上学历,专业不限2. 拥有一双全球广告眼:熟悉海外市场脉搏,快速get到全球用户的偏好、平台规则,熟练运用AI工具(ChatGPT/Claude)进行市场洞察与竞品分析。3. 拥有一颗数据敏感心:敏锐捕捉每一组数据(点击率、转化率、ROI等)的波动,善用AI辅助数据分析与决策优化,从数据海洋里捞出优化线索,让每一次调整都有理有据,让广告效率惜惜开挂。4. 拥有一股突破型冲劲:盯准转化增长的目标,执行力拉满,积极应用AI创新工具(AIGC内容生成、AI视频制作、智能投放优化),让品牌在海外市场持续破圈。 投递...
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