Lead the end-to-end PREMIUM ECOM strategy and execution for HOKA’s consumer-facing digital touchpoints across Tmall, JD.com, Douyin, WeChat Mini Programs, and other key platforms. OWNER of brand consistency in ECOM territory with brand marketing team. Ensure
核心职责 Key Responsibilities 1. 社交媒体策略与执行 1. Social Media Strategy & Execution 制定并实施基于数据的社交媒体策略，针对处方药受众（患者/HCPs）覆盖多平台（如抖音、小红书、微博、微信、专业医疗论坛）。 主导KOL/KOC合作：识别、签约并管理与医疗领域影响者的合作，共同创作合规、教育性强且具有吸引力的内容。 监督内容/话题策划，确保符合医学、法律和合规（MLR）审核流程。 基于对各平台逻辑、算法、优缺点的理解，优化平台专属运营策略（如短视频 vs. 长图文）。 Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Rednote, Weibo,
What the Role EntailsJob Description Summary About Tencent Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world. Founded in 1998
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. At UNICEF, we are committed, passionate, and proud of what