Job Description 岗位概述： 该岗位将负责公司云端协作平台在中国市场的整体营销策划工作，包括产品从 0 到 1 的市场进入（GTM）策略设计、落地执行与持续优化。通过系统化的市场分析、用户洞察、品牌传播与内容规划，提升目标用户群体对产品的认知度，扩大潜在用户覆盖，并推动产品在短期与长期的品牌理解与行业认知建设。 该岗位要求具备良好的市场敏感度、稳健的合规意识以及跨部门沟通协作能力，具备短期内大规模B2B产品推广经验。 主要职责： 一、市场进入（GTM）策略制定与管理 结合中国市场特点，制定云端协作平台的 GTM 策略，包括目标用户细分、价值主张梳理、推广路径规划等。 在合规前提下，明确产品传播重点与沟通方式，确保市场信息客观、准确、符合法律法规要求。 负责从0到1的市场切入方案，推动多渠道、多触点的市场验证与策略迭代。 二、营销策划与品牌建设 设计并执行年度与季度营销方案，包括内容营销、活动策划、行业合作、数字化传播等。 策划面向行业用户的传播内容，如白皮书、案例介绍、产品专题活动等，确保表达规范、事实准确。 推动品牌在行业中的长期认知建设，逐步提升产品在相关群体中的关注度与接受度。 三、潜在用户挖掘与市场洞察 基于市场研究、行业趋势及用户调研，识别潜在用户群体、典型应用场景与增长机会。 建立有效的线索获取机制，推动潜在用户触达的市场活动设计。 收集与分析市场反馈，为产品本地化策略与营销信息优化提供建议。 四、项目管理与跨团队协作 与产品、销售、客户成功、全球市场等团队保持紧密协作，确保营销策略与业务目标一致。 负责管理外部供应商与合作机构，包括行业媒体、代理商、活动伙伴等，确保项目执行合规高效。 制定并管理区域市场预算，确保资源使用透明、合理。 Qualifications 本科及以上学历，市场营销、传播、管理、工程类专业优先。 5年以上 B2B相关行业市场策划经验，有从 0 到 1 的产品推广经验者优先。有SaaS相关产品或大规模B2B产品推广经验者优先。
OFFICE OF INFORMATION TECHNOLOGY Information Technology Manager (Digital Enablement and Solution) (25260700) Reporting to the Assistant Director of Strategic Planning, the Information Technology Manager (DES) will serve as the primary focal point for collecting and consolidating digital experience requirements from
Job Description Job Level: Manager Specialist Are you a passionate expert in digital marketing who wants to work for one of the strongest brands in the world? Heres an excellent job opportunity for you to work at the
At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our
Job Summary: This product focused position tailors electronic and electrical systems for Cummins products. People in these positions will translate product requirements into hardware and software technical requirements that control the operation of Cummins’ products in
Job Description Key Responsibilities - Lead end-to-end governance of content agencies, ensuring alignment with strategic priorities and operational excellence - Establish and implement standardized KPIs (e.g., quality, turnaround time, cost efficiency, compliance), in alignment with global
Job Description Summary: Role Summary The Manager, Customer Marketing – Digital Commerce defines and leads GCM’s digital commerce activation strategy across China’s eCommerce, O2O, and social commerce platforms. This role owns the strategic translation of brand and portfolio priorities
Enterprise Account Manager, Greater China About k-ID k-ID is the global leader in privacy first compliance and age verification infrastructure. Recognized as one of TIME’s Best Inventions of 2025, named a Tech Pioneer by the World Economic
Purpose & Overall Relevance for the Organization: Establish high quality retail store sourcing strategy and compliance sourcing processes. Develop compliant and dependable supply base to support company’s retail expansion strategy; drive and professionalize GCA’s purchasing sourcing
Company Description Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers
INTRODUCTION Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia
CIB - Global Trade Solutions (GTS) Trade has been the foundation of HSBC since 1865, it is evolving fast and so are we. With our network, expertise, and solutions we’re placed to help clients make sense
JOB PURPOSE: Provide effective training plan for field-force team and support field-team to achieve GBU/BU target. Design solutions according to the needs of business departments, provide standard or customized training courses, actively follow up training and
Compliance & Risk Control Manager合规与风控经理 Beijing、Hangzhou Experienced Full-time Responsibilities 1. Establish, optimize, and maintain the companys internal control system to ensure compliance with relevant regulations and corporate governance requirements.2. Lead or participate in internal control and compliance
CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. We
Job ID: 41393 | Location: Shanghai, Shanghai, China | Work Model: Hybrid Total Target Cash Compensation: ¥514,500.00 – ¥686,000.00 Responsibilities Drive growth through innovation by converting generated ideas into revenue and profit Coordinates the supplier innovation
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because
Job Description Summary面向客户的员工负责赢得业务 在遵循说明和工作程序的条件下，执行标准的销售任务。可以根据工作情况的变化重新安排顺序以完成任务/职责。可能负责目标客户、稳定的地区和/或中小型销售地区。 GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join
Our world is transforming, and PTC is leading the way.Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people