Job Description 岗位概述： 该岗位将负责公司云端协作平台在中国市场的整体营销策划工作，包括产品从 0 到 1 的市场进入（GTM）策略设计、落地执行与持续优化。通过系统化的市场分析、用户洞察、品牌传播与内容规划，提升目标用户群体对产品的认知度，扩大潜在用户覆盖，并推动产品在短期与长期的品牌理解与行业认知建设。 该岗位要求具备良好的市场敏感度、稳健的合规意识以及跨部门沟通协作能力，具备短期内大规模B2B产品推广经验。 主要职责： 一、市场进入（GTM）策略制定与管理 结合中国市场特点，制定云端协作平台的 GTM 策略，包括目标用户细分、价值主张梳理、推广路径规划等。 在合规前提下，明确产品传播重点与沟通方式，确保市场信息客观、准确、符合法律法规要求。 负责从0到1的市场切入方案，推动多渠道、多触点的市场验证与策略迭代。 二、营销策划与品牌建设 设计并执行年度与季度营销方案，包括内容营销、活动策划、行业合作、数字化传播等。 策划面向行业用户的传播内容，如白皮书、案例介绍、产品专题活动等，确保表达规范、事实准确。 推动品牌在行业中的长期认知建设，逐步提升产品在相关群体中的关注度与接受度。 三、潜在用户挖掘与市场洞察 基于市场研究、行业趋势及用户调研，识别潜在用户群体、典型应用场景与增长机会。 建立有效的线索获取机制，推动潜在用户触达的市场活动设计。 收集与分析市场反馈，为产品本地化策略与营销信息优化提供建议。 四、项目管理与跨团队协作 与产品、销售、客户成功、全球市场等团队保持紧密协作，确保营销策略与业务目标一致。 负责管理外部供应商与合作机构，包括行业媒体、代理商、活动伙伴等，确保项目执行合规高效。 制定并管理区域市场预算，确保资源使用透明、合理。 Qualifications 本科及以上学历，市场营销、传播、管理、工程类专业优先。 5年以上 B2B相关行业市场策划经验，有从 0 到 1 的产品推广经验者优先。有SaaS相关产品或大规模B2B产品推广经验者优先。
OFFICE OF INFORMATION TECHNOLOGY Information Technology Manager (Digital Enablement and Solution) (25260700) Reporting to the Assistant Director of Strategic Planning, the Information Technology Manager (DES) will serve as the primary focal point for collecting and consolidating digital experience requirements from
Job Description Job Level: Manager Specialist Are you a passionate expert in digital marketing who wants to work for one of the strongest brands in the world? Heres an excellent job opportunity for you to work at the
At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our
Job Summary: This product focused position tailors electronic and electrical systems for Cummins products. People in these positions will translate product requirements into hardware and software technical requirements that control the operation of Cummins’ products in
Job Description Key Responsibilities - Lead end-to-end governance of content agencies, ensuring alignment with strategic priorities and operational excellence - Establish and implement standardized KPIs (e.g., quality, turnaround time, cost efficiency, compliance), in alignment with global
Job Description Summary: Role Summary The Manager, Customer Marketing – Digital Commerce defines and leads GCM’s digital commerce activation strategy across China’s eCommerce, O2O, and social commerce platforms. This role owns the strategic translation of brand and portfolio priorities
Job TitleAssistant Digital Platform & Martech Manager Job Description Role Purpose This role supports the marketing team by managing a practical Martech set-up for effective and trackable digital campaigns. Focused on improving campaign and event performance, the role helps
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices,
Job Description Summary: Manager: Vice President, GC&M TI&SC Role Type: Individual Contributor Language: Fluent English & Mandarin Relocation Provided: Limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting. Please note: This
Job Description Summary: Manager: Senior Director, Digital Commerce Role Type: Individual Contributor Language: Fluent English & Mandarin Relocation Provided: limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting. Please note: This role
At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our
JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are
Career CategorySales & Marketing Operations Job Description This role serves as a critical bridge between CKM and Business Units (BUs), leading the strategic planning and development of the Out-of-Hospital (OOH) market, while ensuring strong alignment and
JLL empowers you to shape a brighter way. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are
Here at AppsFlyer, it’s all about the people; each and every one of us has our own specialty, a unique flavor that we bring to the table. We are all driven individuals whose interests are just
Company Description The Business Area Tires offers the perfect tires for a wide range of different applications - from cars, trucks and buses to special vehicles, bicycles and motorcycles. Through continuous investment in Research & Development,
Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices,
高德美（瑞士证券交易所：股票代码为GALD) 致力于成为专注皮肤学领域的全球领导者，业务遍及约90个国家和地区。我们提供创新、以科学为基础的优质旗舰品牌和服务组合，横跨注射美学、日常护肤和皮肤治疗这三个快速增长的皮肤学细分市场。自1981年成立以来，我们一直热忱专注于人体最大的器官——皮肤，与专业医务工作者合作，以卓越成果满足求美者、消费者和患者的个性化需求。肌肤塑造了我们的人生故事，由此，我们致力于不断推进“每一个进步 为每一寸肌肤”。更多信息请访问：www.galderma.com 我们欢迎专注于成果、乐于学习并能带来积极能量的同事加入我们。他们需要将主动性，团队合作和协作精神完美结合。最重要的是，他们必须为我们每天服务的消费者、患者和医疗行业人士做有意义的事情而充满热情。我们致力于赋能每位员工，促进他们的个人成长，同时确保当前和未来的业务需求得到满足。在高德美，我们拥抱多样性，尊重每一位员工的尊严、隐私和个人权利。我们坚信，致力于成为世界领先的专业皮肤学公司是我们共同的雄心抱负。加入我们，您将有机会获得具有挑战性的工作经历的绝佳机会，并创造无与伦比的直接影响。 Core Mission Full Strategic and Operational Responsibility for the Injectable Aesthetic Business in China Develop short and long term strategy for Injectable Aesthetic business to accelerate growth ahead of market Ensure the
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here,