Job Description 职位描述 负责公司临床诊断相关产品在中国市场的业务增长与战略拓展，重点覆盖病理及临床流式细胞应用领域。通过市场战略制定、战略项目管理、重点客户管理、新产品商业化推进及渠道与合作生态建设，推动业务持续增长与增强公司行业影响力。 主要职责 Ø 市场战略与业务增长 •基于市场趋势、客户需求、竞争格局及政策环境，制定病理及临床流式应用领域的全国业务增长策略 •识别关键业务机会，制定差异化市场拓展路径并推动落地 •优化业务模式与市场准入策略，提升整体商业转化效率 Ø 重点客户管理与业务拓展 •建立系统化目标客户地图及机会管理机制，推动重点项目持续转化 •深入理解客户临床需求及决策流程，将技术与产品能力转化为可执行的商业机会 •协同重点客户群体的管理及业务拓展，包括重点医院、病理中心、区域检验中心、第三方医学实验室等 Ø 战略项目与业务管线管理 •主导重点战略项目管理，包括机会评估、商业方案设计、资源协调、执行推进及结果复盘 •管理业务机会管线，持续跟踪项目进展、风险、资源需求及转化结果 Ø 解决方案、产品商业化及新产品导入 •推动病理及临床流式整体解决方案在临床场景中的应用与落地 •整合产品组合、应用方案与市场推广策略，提升解决方案价值及客户转化效率 •主导新产品导入及商业化推进全流程，包括策略制定、关键客户验证，临床/市场导入及推广执行，确保新产品在目标市场的成功落地与规模化应用 Ø 渠道与生态体系建设 •建立并优化渠道赋能体系，提升渠道覆盖能力、专业水平、合规执行及业务产出 •制定渠道发展策略并推动执行，优化渠道布局与合作模式 •构建临床学术及用户生态体系，推动KOL网络、示范中心及区域标杆项目建设 Ø 跨部门协同与支持 •协同总部及本地市场、销售、应用、服务、供应链及合规等相关团队，推动产品定位、市场准入及区域策略落地 •为销售团队提供市场策略、客户管理及解决方案支持，提升整体业务能力 •参与业务分析及市场行业动态洞察输出，为业务决策提供支持 Qualifications 任职要求
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